When comprehended and applied with the right metrics, it gives the most valuable insights of knowing a target customer and that is where the whole base of a successful business relies upon.
Call it the change in the behavioral psychology of B2B buyers or the trait of risk-aversion in B2B marketers; 2017 witnessed an increased growth in marketing technologies all due to the data science.
As 44% of marketers have a data management platform, while 33% are planning to have one (Source: Econsultancy).
No doubt, 2018 will be a huge spectator of a new form of marketing driven by customer data. If you are looking towards applying the science of data to your B2B marketing strategies in 2018, have a look at this article.
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